Who Is Hercules Health Solutions? (Not just an Agency, but a Movement)
- Burton Hayden

- 2 days ago
- 3 min read
Hercules Health Solutions is a consumer, a business owners, and a health insurance broker revolting against the current healthcare system and promote an innovative health insurance solution that addresses our predatory healthcare system.
It’s Genesis
Founded in 2021, several months after the first Covid-19 lockdown, we have quickly grown to well over 1,700 members in 35 states. This rapid growth can be attributed to several factors including the passion and vision of its leadership, the faith and relentless dedication of its members, and the greater purpose that it serves. The members have all rallied around an innovative health indemnity plan that provides better and more affordable coverage than most health insurance plans available on the market.
True Innovation
Innovation has been a buzz word over the last few years in the health insurance space, particularly among private insurance carriers.
And sure, new innovative apps have been built along with digital eco-systems and other “cool” healthcare technology solutions. I know all of this because I had a front row seat to the “innovation” at Cigna when I was employed there. I actually designed the number one utilized health program in the Coach by Cigna app that came pre-loaded on select Samsung android devices.
Yet, in spite of entire “innovation” teams employed by these private insurance carriers, with tens of millions of dollars tied up in salaries and pilot budgets, no one ever came up with an innovation that impacted consumers where they need it most: premiums and coverage.

Hercules Health Solutions, however was founded to meet those exact needs.
Many of our health insurance options are 40-50% less than your typical major medical insurance policy and it provides its members with better benefits that they can actually use without being saddled with huge deductibles.
Hundreds of millions of dollars (if not billions) have been spent on “innovation” to no avail. But one small Texas-based, insurance company had the simple idea of re-designing the outdated health indemnity plan, which gave birth to a nationwide revolt.
If we’ve learned anything from the year 2020, we’ve learned that political and financial elite are naked, even though they believe they are wearing specially tailored clothing.
Whether it be in politics, where election integrity is being called into question, or whether it’s on Wall Street, where the rules were changed to save a billion-dollar hedge fund from being bankrupted by small retail investors. The new reality is that a nation of free people is suddenly being awakened to the reality that the systems in place are rigged against them, which includes the healthcare system.
The US Healthcare System is Rigged
Just this week the Wall Street Journal reported HCA Healthcare and Universal Health Services are among hundreds of hospitals that have embedded special coding within their websites to block previously confidential pricing information from appearing in web searches. Let me repeat that.
Hundreds of hospitals who have been ordered by the government to disclose their prices to the general public have embedded special coding that has prevented Google and other search engines from showing pages with the price lists, according to the Journal’s examination of more than 3,100 sites.
“It’s technically there, but good luck finding it,” Chirag Shah, an associate computer professor at the University of Washington, told the Journal. “It’s one thing not to optimize your site for searchability, it’s another thing to tag it so it can’t be searched. It’s a clear indication of intentionality.”
The top offenders are hospitals owned by HCA Healthcare and Universal Health Services, as well as the University of Pennsylvania Health System, NYU Langone Health, Beaumont Health and Novant Health, according to the Journal.
It’s Time for You to Take a Stand
What’s so infuriating is that the offenders of this pervasive corruption are no longer even trying to hide their behavior.
That’s why you have to take a stand.
The corruption robbing your families of the financial prosperity and security you work so hard for will continue, as long as your money keeps flowing into these corrupt institutions and systems. Every time you pay an over priced health insurance premium, an outrageous deductible, or a predatory hospital bill you are essentially perpetuating the problem for all of us.
By yourself, no, you cannot make a difference. But by joining the Revolt you can leverage your consumer spending power, which is the only thing that is going to bring about change. The days of expecting the government to protect you from profiteering and corruption are bygone – because they are the biggest offenders.



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